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INTERIOR RENDERING.

LEXUS LF-Z​ Electrified 
Design Overview

TIMELINE
Mar. 2021 - May 2021
Concept Redesign - 4 weeks
SKILL
UI/UX Design, Design Research, Journey Map, Storytelling, Interaction Design, Animation, 3D rendering
SOFTWARES
Modeling: Maya, Blender, Keyshot, Unity
Research: Miro, Maze, Interviews, User Testing, 
UI/UX: ProtoPie, Figma, After Effect
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Smiling Family

Understand the Users

DESIGN IDEAS.

LUXURY

The Lexus LF-Z Electrified concept introduces a new genre of luxury vehicles: the flagship crossover. Combining high performance with unrestrained luxury, the Lexus LF-Z Electrified is a showcase of technology, innovation, and the latest evolution of design at Lexus.

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Timeline of the User

COMPLEXITY

  1. Too many layers for selection.

  2. Complex options to pick.

  3. Physical Design is not involving the Ui/Ux.

PROBLEM DEFINE.

Insights.

Product Goals.

Features.

Visual Guide.

FINAL CONCEPT
Unify Design Language and Connectivity

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